2018 Year of the Bird: Partnership with National Geographic
January 1, 2018 (from David J. Ringer, National Audubon Society)
Today marks the beginning of an exciting partnership between National Geographic, Audubon, The Cornell Lab of Ornithology, BirdLife International, and dozens of other partners to make 2018 the “Year of the Bird.” Let’s use this year to bring tens of thousands of new people to the cause of bird conservation! To honor the centennial of the Migratory Bird Treaty Act, Year of the Bird will be about celebrating the wonder of our feathered friends, examining how our changing environment is driving dramatic losses among bird species, and highlighting what people can do to reverse this trend. National Geographic will be creating new bird content throughout 2018 for their various platforms – magazines, books, maps, TV, digital channels, experience events, lodges, and kids programs. There is a dedicated Year of the Bird website at birdyourworld.org, and during each month of 2018, a themed call-to-action to inspire people to help birds. Audubon is creating specialized Year of the Bird content at audubon.org/yearofthebird to help people learn about the threats birds face today and to inspire them to take action in line with Audubon’s priorities – from creating bird-friendly homes to growing native plants for birds to taking part in community science programs like the GBBC to using their voice to advocate for birds.